BeautyOurWay Cosmetics was founded by Hettie Johnson on May 9, 2014. Her brand is designed for ethnic skin tones and of course, can be worn by other beautiful women in the world. After 17 years of research, BeautyOurWay has a specific focus on ethnic skin tones, such as African, Asian, Indian, Hispanic, Brazilian, etc. This balance focus of ethnic beauty has helped her deliver a higher-quality and bolder color selection of quality products that are true to skin tones. She is so honored to be chosen by God for such a beautiful task. After Hettie started working with M.A.C Cosmetics for over 14 years and 12 years with other prestigious brands such as Chanel, Estee Lauder, and Christian Dior. She obtained much knowledge concerning different skin tones, high and low pigmented products, and the difference between poor and quality ingredients.
During this time, she discovered that many sensitive skin users could not use many of the prestigious brands and ethnic skin tones were often difficult to match; especially, women who were concerned with discoloration. Many beauty brands have caused ethnic skin tones to have an ashy look, feeling too heavy on the skin, or just look too made up. Hettie has been in the beauty industry for many years, she has learned what NOT to place in my beauty products such as fragrance (clog pores), parabens (cancer-causing ingredients), low-quality pigments (equals an ashy look). Continuing and totaling over 27 years throughout the beauty industry, much of her inspiration was acquired from M.A.C Cosmetics concerning their bold lip and brilliant eye colors. Unlike M.A.C Cosmetics and many other beauty brands, BeautyOurWay products are free of fragrance irritations, hypoallergenic, cruelty-free, and paraben-free, which makes these fabulous products great for even sensitive skin users. Moreover, Hettie believes that beauty starts from within and illuminates on the outside. She also favors that we are to grow in grace, wisdom, and Gods love who is eternal. She also believes that "This is the Lord's doing and it is marvelous in her eyes!" Forever thanking you for allowing me to serve your beauty needs!