BeautyOurWay Cosmetics was founded by Hettie Johnson bka (Lady J.) on May 9, 2014. Who is better to speak to ethnic skin than an ethnic woman herself. My brand is designed for ethnic skin by ethnic skin. After 17 years of research, BeautyOurWay has a specific focus on ethnic skin tones, such as African, Asian, Indian, Hispanic, Brazilian, etc. This balance focus of ethnic beauty has helped me deliver a higher quality and bolder colour selection of beauty products that are true to ethnic skin tones. I am so honored to be chosen by God for such a beautiful task. After working with M.A.C Cosmetics for over 14 years and other prestigious brands, I obtained much knowledge concerning different skin tones, high and low pigmented products, and the difference between poor and quality ingredients. During this time, I discovered that many sensitive skin users could not use M.A.C products and many ethnic skin tones were many times difficult to match; especially, women who were concerned with discoloration, having an ashy look, and looking too made up. Being in the beauty industry for many years, I have learned what NOT to place in BeautyOurWay products such as fragrance (clog pores), parabens (cancer causing ingredients), low quality pigments (equals an ashy look). Fragrance and parabens can be harmful to all skin. Continuing and totaling over 27 years throughout the beauty industry, much of my inspiration was acquired from M.A.C Cosmetics, concerning their bold lip and brilliant eye colors. Unlike M.A.C Cosmetics and many other beauty brands, BeautyOurWay products are fragrance free, hypoallergenic, and paraben free, which is great for even sensitive skin users. More importantly, I believe that beauty starts from within and illuminates on the outside. I also favor that we are to grow in grace, wisdom, and Gods love who is eternal. I believe that "This is the Lord's doing and it is marvelous in our eyes!" Forever thanking you for allowing me to serve your beauty needs! God bless!!!